India is now the world's GCC capital, yet many centres still operate as cost engines. The ALT HQ shows how a Global Capability Centre can become a true alternate headquarters that shapes global strategy, innovation and competitive advantage.
Delivers work defined elsewhere. Measured on efficiency and labour arbitrage.
Owns products, platforms and talent. Trusted with complex, end-to-end work.
Co-creates global strategy, drives innovation and develops enterprise leaders.
Three ideas anchor the journey from delivery centre to alternate headquarters.
Shift from a service-centric to a product-centric operating model, with true end-to-end ownership of business outcomes.
Move beyond process optimisation to measurable innovation, partnering with India's startup ecosystem to respond quickly to opportunity.
Build leadership, governance and metrics tied to business outcomes, so the centre earns larger, global responsibilities.
AI runs through all three. The book shows how AI redefines the GCC value equation, moving it far beyond labour cost savings.
See the chapters →From setting up a centre to leading it, measuring it and preparing it for AI. Real-world case studies and practical frameworks throughout.
Setting up a centre, managing its growth or expanding its influence with headquarters.
Seeking a clear view of what their GCC could contribute to enterprise strategy.
Second- and third-line leaders preparing for broader roles, and professionals with up to ten years of experience who want the wider business context of their careers.
Faculty and researchers looking for real GCC cases to teach and study, and students in MBA, engineering, technology and commerce programmes preparing to join the GCC ecosystem.
The ALT HQ is not a theoretical exercise; it is a straightforward, experience-backed guide to building a future-ready, value-driven organization. It’s essential reading for anyone planning a GCC launch, managing its growth, or seeking to elevate its strategic impact on the global enterprise.
For anyone involved with GCCs—leaders, practitioners, policymakers, partners or academia—this book offers a compelling lens into what the next decade demands. It provides context, direction, and a bold but achievable vision for how India’s centers can evolve from execution engines to enterprise orchestrators.
More than three decades of technology leadership across Microsoft, Schlumberger, Allscripts and entrepreneurial ventures. He built Pattern’s GCC from scratch to a team of almost 1,000.
Spoken at IIM Bangalore, IIT Ropar, IIT Mandi, IIM Raipur, IIM Sambalpur and other leading business schools.
LinkedIn →
More than 24 years in product and engineering excellence and organisational transformation across industries. He advises multiple GCCs on their growth strategies.
Spoken at the nasscom GCC Summit and Awards 2025, the Dun & Bradstreet GCC Summit at IIT Kanpur, and agile conferences across India.
LinkedIn →Our advisory work is delivered with EnterpriseJoy, a Pune-based strategy consultancy working across people, operations, products and engineering. Together, we help GCC and headquarters leaders turn the ideas in this book into a clear, actionable roadmap.
For industry forums, leadership offsites and HQ visits. Built around the ALT HQ model and your audience.
Working sessions that help your GCC and HQ leaders agree on ambition, ownership and the next stage of maturity.
Support for setting up a new centre, product-centric operating models, talent strategy and outcome-based metrics.
Hardcover, ₹799. A thoughtful leadership gift for headquarters colleagues, emerging successors and new joiners.
